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We are having a scorcher of a summer so far and it does not look like it is stopping any time soon. As the sun is beaming with no sign of slowing d...

Baby toys stimulate the senses, exercise developing muscles, and make priceless smiles and giggles. Many baby toys are specifically designed to ass...

Are you ready to be rummaging through your kid’s loose Lego brick box, excited to make wonderful new creations? There is an exciting new app that w...

According to psychologists, children develop sentimental attachments to cuddly toys, blankets, and even smelly old bits of material because they in...

4th June 2021 - Fisher-Price announced the launch of a Safe Start education campaign focused on engaging parents and caregivers in important conve...

When you do wonderful things in front of your kids, they will notice and even imitate your behaviour. Here are some easy ways to demonstrate compas...

Barbie has created a new study that conclusively shows doll play helps children develop empathy. With kids stuck indoors for over a year and parent...

Buy Toys That Last Branded toys are designed with one purpose in mind: to keep your kids entertained for as long as possible. These toys are made t...

Toys: They can sometimes feel like they are taking over. Toys in bedrooms, toys in the living room, toys in the garden, even in the kitchen! The Ma...

Surprising benefits of plush animalsToys and plush toys are often ignored in favour of more useful items such as luggage or chargers. Stuffed anima...

As we are still stuck inside for the foreseeable future, having a streaming service that suits the entire family is more important than ever. There...

Everything we need to know about Marvel’s Eternals Thought Thanos was the most powerful Marvel Villain? Wait till you watch Marvel’s upcoming Etern...