Maqio’s story began in 2010, when we first stepped into the world of online retail. A year later, we opened our first physical shop in Buxton, UK. The store thrived, but it quickly became clear that online retail offered the greatest opportunity for growth.
By blending our hands‑on experience running a toy shop with the scalability of e‑commerce, we expanded rapidly across multiple global platforms. Our progress was driven by three core priorities:
Within just twelve months, our online revenue grew to more than twenty times that of the physical shop. This rapid growth led us to close the store and fully commit to ecommerce. After several moves, we reached a major milestone: acquiring our own warehouse and outfitting it with modern systems and machinery to increase efficiency, reduce costs, and maintain strong health and safety standards. With further expansion already underway, we’re well positioned for the next phase of our growth.
Maqio’s mission is to make buying toys effortless, enjoyable, and consistently affordable. We achieve this by embracing the strengths of ecommerce, investing in efficient systems and modern warehousing, and upholding strong health and safety standards.
We are committed to delivering exceptional service, refining every step of the customer experience, and continually expanding our capabilities so we remain a trusted global destination for toys. At the same time, we prioritise a high staff‑retention culture, recognising that a dedicated, long‑standing team is essential to our continued growth.
We also recognise that our success is built on the commitment of our team, and we remain focused on investing in their development and wellbeing. Fostering and maintaining our strong retention culture is a priority for us, because a skilled, long‑standing workforce plays a vital role in driving our continued growth.
Toys have a unique power to spark imagination and create unforgettable moments. Maqio was born from our own childhood memories. The joy, excitement and comfort that toys brought us. We’re driven by the hope that the products we offer will become part of those magical memories for today’s children.
We believe toy shopping should be simple, enjoyable and accessible for everyone, whether you’re buying for little ones or the big kids at heart. That’s why we focus on offering great quality products at the best possible prices, paired with fast delivery and genuinely outstanding customer service. Our goal is to make your online toy shopping experience smooth, dependable and full of delight.
We’re confident you’ll love shopping with Maqio. If you ever have feedback, suggestions or questions, we’re always here and happy to hear from you. And if you’d like to stay up to date with our latest deals, competitions and news, join us on Facebook, Twitter and Instagram.
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