CREATABLE WORLD Deluxe Character Kit Customisable Doll GGG53

This Creatable World Character Kit will inspire all kids six years and older to create the doll specially for themselves, featuring a customisable doll with short hair, a wig, six pieces of clothing and accessories. At our discounted price, this collectable Creatable World kit is a bargain deal, beating other toy shops across the UK. For even more toy deals for Disney Mattel toys and beyond be sure to keep coming back to Maqio Toys!

Mattel's Creatable World dolls are distinctive in their design from the company's other dolls. The design of the doll is distinctive and distinguishes it from both Barbie and Ken; there are no curves or wide shoulders to be seen on the dolls in comparison to the latter two. The doll does not have breasts, like does Barbie, and it has other characteristics that do not indicate a clear gender preference.

The dolls are marketed as kits, and there are now six distinct kits available in the doll range. In addition to various haircuts, clothing and accessories, the kits include a number of presenting play choices that are designed to appeal to both female and male consumers. According to Kim Culmone, the senior-vice president of Mattel Doll Design, Creatable World is "an chance for us to open up that debate about what dolls are for and who dolls are for". A spokesperson for Mattel, Michelle Condoni, has remarked that "we view this as something that is all about play and not about politics." Mattel is a toy company.

It took 18 months to do research and design for the creation of the doll line.